Name the campaign before the URL
Choose a repeatable lowercase naming rule. Source identifies the platform or referrer, medium identifies the channel type, and campaign identifies the shared initiative.
utm_source=newsletter
utm_medium=email
utm_campaign=autumn_launchBuild the tagged URL
- Enter the Base URLUse the final landing page without existing campaign parameters when possible.
- Fill the UTM fieldsSource, medium, and campaign are the core dimensions. Term and content add detail when needed.
- Check the Tagged URLThe preview updates as you type. Copy it or select Shorten this or Make a QR.
- Save a templateName the pattern when the same channel naming will be reused.
Keep it consistent
Core accounts can save up to 1,000 UTM templates. Consistency matters more than adding every field; “email” and “Email” can become separate rows in downstream analytics.