Tag campaigns without the spreadsheet.
Build clean, consistent UTM links with a live preview, save reusable templates, and shorten in one click.
Live in three steps.
Source, medium, campaign, with a live URL preview.
Reuse your naming convention across the team.
Turn the tagged URL into a clean short link in one click.
Built for jobs like these.
Give the team one naming convention to build from, so reporting stops being a monthly clean-up job.
Agencies, in-house growth teamsTags that match across channels put every click in the right campaign, not “(not set)”.
Marketing ops, analystsRun a campaign you've run before from a saved template instead of re-typing the same parameters.
Agencies, freelancersConsistent tags, every time.
Stop re-typing the same campaign params.
See the full tagged URL build as you go.
Tagged links don't have to be ugly.
Turn any tagged link into a trackable QR.
The two things that actually break UTM reporting
UTM parameters are five tags you append to a URL so your analytics can tell where a visit came from: utm_source, utm_medium, utm_campaign, and the optional utm_term and utm_content. Nothing about them is technically difficult. The difficulty is entirely a discipline problem, and it shows up in exactly two places.
The first is capitalisation. Analytics platforms treat these values as case-sensitive strings, so Facebook, facebook and FaceBook become three separate rows in the same report. Nobody notices until a quarterly review, at which point the campaign's real traffic has been split three ways for months and the numbers cannot be reconstructed after the fact, because the raw hits were tagged that way at the source.
The second is an undisciplined medium. utm_medium is meant to describe the channel type, not the specific place. Once one person writes email, another writes newsletter and a third writes Klaviyo, the medium column stops being groupable and you lose the one dimension that was supposed to let you compare channels against each other.
Both are prevented the same way, by never hand-typing a tagged URL. Whooshly's builder keeps reusable templates so the same campaign always produces the same casing and the same taxonomy, and it attaches to a short link, so the tagged URL people actually click stays short and the parameters ride along behind it.
Frequently asked questions
What is a UTM parameter?
A UTM is a tag you add to the end of a URL – source, medium, campaign – so your analytics can tell where a visitor came from. Without them, most of your traffic collapses into “direct” and you can't tell what actually worked.
Do UTM links work with GA4?
Yes. UTM parameters are the standard GA4 – and almost every other analytics tool – reads to attribute a session to a source, medium, and campaign. Whooshly just builds them correctly and consistently.
Can I save a naming convention for my team?
Save any tag set as a reusable template. Everyone builds from the same convention, so your reporting reconciles instead of turning into a monthly clean-up job.
Can I shorten a tagged URL?
In one click. A tagged URL is long and ugly by nature – shortening it gives you something you can actually put in a bio, a post, or on a slide, with the tags intact behind it.
Can I put UTM tags on a QR code?
Yes. Turn any tagged link into a trackable QR and the scan carries your campaign tags through to your analytics – so print and digital land in the same report.
Build a tagged URL free · Standardize campaign links for clients · Carry attribution into a campaign page
Tag your next campaign in seconds.
One convention, reports that reconcile, and no monthly fee.