What appears in Analytics
Analytics reports how links are performing across the last 30 days on Core. Visits begin appearing after someone opens a tracked short link or dynamic QR route.
Compare the right things
Use the Daily view to spot timing, then use country, device, referrer, and UTM dimensions to compare audiences and placements. A scan total describes activity; it does not by itself prove a conversion or sale.
Make the next decision
Keep campaign names stable long enough to compare them. When several printed placements share one destination, give each placement its own route or UTM content value so the report can distinguish them.