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World Link Ownership Day · October 29

Own the links behind the work.

A printed QR code can outlive the subscription behind it. On October 29, check who controls the routes your campaigns depend on, what survives a cancellation, and what you can take with you.

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ARPANET · 10.29.1969
LO

The first ARPANET message broke halfway through LOGIN.

57 years laterLinks still break after launch.
The ownership test

The link is small. The dependency is not.

Links sit on menus, packaging, signs, badges, decks, bios, emails, and ads. Once they leave the screen, replacing them can cost more than creating them did.

Ownership does not mean running a server yourself. It means knowing who controls the route, whether it stays active, whether the destination can change, and whether your data can leave with you.

  1. 01The public route has a documented survival plan.
  2. 02The destination stays under your control after launch.
  3. 03Your links and data have a clean exit.
Evidence before slogans

Dead links are already hiding in the work.

We re-resolved 2,765 archived short links. One in four was already dead. The pattern on paper was still there; the redirect behind it was not.

Read the study

Put the next campaign on a route you control.

Start free. Keep the core toolkit with one payment, not another renewal.

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